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CREATIVITY OF LEO BURNETT ADVERTISING AGENCY

Leo Burnett advertising agency was named in honor of its founder, a journalist, a guru of advertising business. A half century ago he revolutionized a sphere of consumer advertising by means of changing texts load to visualization. He was the first who minimized descriptions of goods advantages and made a brand be associated with a symbol. For instance, the well-known cow-boy in the ad of Malboro is Leo Burnett’s merit. According to Time Magazine, Leo Burnett was considered to be one of a hundred of the most authoritative people in the XXth century. Nowadays the offices of Leo Burnett advertising…

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