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CREATIVITY OF LEO BURNETT ADVERTISING AGENCY

Leo Burnett advertising agency was named in honor of its founder, a journalist, a guru of advertising business. A half century ago he revolutionized a sphere of consumer advertising by means of changing texts load to visualization. He was the first who minimized descriptions of goods advantages and made a brand be associated with a symbol. For instance, the well-known cow-boy in the ad of Malboro is Leo Burnett’s merit. According to Time Magazine, Leo Burnett was considered to be one of a hundred of the most authoritative people in the XXth century. Nowadays the offices of Leo Burnett advertising…

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Sexy Urban Loft with Chicago Views

In a private loft residence in Chicago, Illinois, an incredulous renovation was contrived by taking two old apartments, gutting them and merging them into one beautiful space. With voluminous ceilings and immense windows this loft transformation was completed by Chicago-based firm jamesthomas. The timber loft building was once used for commercial purposes, so the designers left the original duct work and Douglas fir ceiling intact to preserve some of the historical presence. Both of the units had mezzanine levels which were demolished in order to take advantage of the main room’s soaring 18-foot high ceilings. Incoming search terms: loft ,…

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