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Seoul’s Idea - Virtual Store


Android owners, take heed: no more waiting in epic lines at the market to pick up the day’s staples. From milk and juice and toilet paper to choice cuts of your favorite meat, South Korea’s Homeplus has got you covered. The country’s #2 discount chain has designed the coolest multitasking app that will simplify the mundane and oft annoying necessity of shopping for food and toiletries. Say you’re waiting for your train at Seoul’s crazy-busy Seolleung train station, and you have a few moments to kill, but your day is already jam-packed with meetings and you don’t know when you’re going to get to the store to buy stuff for dinner. Homeplus to the rescue! Simply pull out your handy-dandy smartphone, download the Homeplus shopping app, peruse the life-sized “wallpaper” of goods carried in Homeplus stores, scan the respective barcode for the item you wish to purchase, and voila! Your selections will be delivered directly to your home or office later in the day. Apple’s iPhone is not yet compatible, which is ironic: you cannot yet use your Apple to buy an apple. Someday soon, perhaps.





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